Road to success: #3 Road to market

course description

We invite practitioners who would like to improve the effectiveness of their organisations to participate in the course, including:

business owners, CEOs and directors,
sales and marketing directors and managers,
managers at all levels,
anyone interested in pricing and sales strategies and building an iconic brand.

Currently available in Polish, English version in preparation.

what you gain?

During the course, you will learn:

how to divide the market into segments and create pricing policies for them,
how to serve these segments in terms of sales,
how outstanding salespeople are created,
what the Blue Ocean Strategy is all about

additional information

Annual access to materials

24/7 access to the learning platform

International course completion certificate

course plan

module 1 | Pricing policy formation

Introduction

Introduction to the lecture
Duration: 3 min.

lesson 1

Preliminary observations on pricing
Duration: 13 min.

lesson 2

What determines profit?
Duration: 7 min.

lesson 3

The relationship between profit and price
Duration: 6 min.

lesson 4

The law of the second contract
Duration: 7 min.

lesson 5

Controlling demand
Duration: 9 min.

lesson 6

The first three effects
Duration: 9 min.

lesson 7

The second three effects
Duration: 7 min.

lesson 8

The third three effects
Duration: 10 min.

lesson 9

Market segmentation in terms of customer characteristics
Duration: 23 min.

lesson 10

Market segmentation in terms of product characteristics
Duration: 22 min.

lesson 11

Pricing policy and price negotiation
Duration: 9 min.

module 2 | The art of selling according to Brian Tracy

Introduction

Introduction to the lecture
Duration: 1 min.

lesson 1

Brian Tracy – his advice and mottos
Duration: 12 min.

lesson 2

The world of customers
Duration: 21 min.

lesson 3

Keys to strategic selling
Duration: 29 min.

lesson 4

Stages of effective selling
Duration: 29 min.

module 3 | Blue Ocean Strategy

Introduction

Introduction to the lecture
Duration: 2 min.

lesson 1

What are blue oceans?
Duration: 10 min.

lesson 2

How to create blue oceans
Duration: 14 min.

lesson 3

Further examples
Duration: 12 min.

lesson 4

Blue ocean in the company of A.Blikle
Duration: 20 min.

trusted us

charity

We are a team of experts and practitioners and our experience teaches us that it is worth helping.
1/4 of the income from this course supports a charity of your choice – thank you for your help, together we can do more!

13.Klasa

We motivate young people to engage in project-based education outside the school curriculum.

dom seniora i juniora

We take care of older and younger people, creating common spaces for intergenerational integration.

Sempre a Frente

We support children and young people in acquiring key social competences by implementing preventive, educational and informational programmes.

mali bracia Ubogich

We are friends of older people, we connect them with volunteers with whom they build real relationships.

Iskierka

We change the reality of children with cancer and their families for the better. We support and accompany them at every stage of going through the disease.

SODA

We organize sports and integration activities, promoting a healthy lifestyle.

Don't delay and add
right now new skills to your resources

745,00 zł

Net price per access per year

When you purchase this course, you will receive the presentation material used in the recording
for free

Buy for 745,00 zł net

Access per year

The gross price is 745,00 zł

Secure payment with Przelewy24

frequently asked questions

How do I receive the certificate

A certificate of completion is awarded when the course is 100% completed. This means that each module and lesson must be completed and marked as completed.

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