Recruiting employees using the LinkedIn tool


training description
Recruiting employees using the LinkedIn tool is a practical training course dedicated to companies and recruiters who want to effectively attract candidates and develop a network of business contacts.
During the training, participants will learn methods for building an effective profile on LinkedIn, techniques for finding and filtering candidates, creating invitation campaigns and conducting professional communication.
The training is based on a practical approach, up-to-date data and examples of successful campaigns, enabling rapid implementation of the knowledge gained in daily HR and sales activities.
what you gain?
- Knowledge of the possibilities of using LinkedIn in the recruitment and business development process.
- Ability to build and manage a network of up to 30,000 contacts.
- Knowledge of tools to accurately find candidates and business partners.
- Skill in creating effective invitation content and follow up messages.
- Knowledge of building a professional personal image on LinkedIn.
- Ability to automate activities by sending daily invitations and follow-ups.
- Knowledge of methods to increase campaign effectiveness through posts and publications.
- Ability to optimize the recruitment and sales process using LinkedIn.
additional information

International training completion certificate.
The training is delivered in an online format.
Trainees will learn how to save up to 65 hours of work per month by automating processes.
The training program is based on the presenters’ experience in handling more than 1,000 campaigns on LinkedIn.
The training also includes support in auditing and optimizing your personal profile on LinkedIn.
training plan
lesson I
- Introduction to the LinkedIn platform
- The potential and statistics of LinkedIn in Poland and around the world.
- The role of LinkedIn in the process of attracting candidates and business partners.
lesson II
- Building and optimizing a personal profile.
- Key elements of an effective profile.
- Auditing and improving the profile for recruitment campaigns.
lesson III
- Networking strategy
- Using LinkedIn filters for precise targeting.
- Building a contact database and exporting data.
- Effectiveness of activities and campaign statistics.
lesson IV
- Creating invitation and follow up content.
- How to write effective invitations and follow-up messages.
- Automating the invitation and follow-up process.
- Optimizing content and call-to-action in messages.
lesson V
- Practical aspects of campaigns on LinkedIn
- Examples of campaign activities and results.
- The most common mistakes and how to avoid them.
- The role of posts, publications and personal brand building.
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Polish Academy of Sciences

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frequently asked questions
How do I receive the certificate
A certificate of completion is awarded when the course is 100% completed. This means that each module and lesson must be completed and marked as completed.
How to watch academy training videos
Log in to your account. Once logged in, select “My Account” from the menu and go to your course. On the course page, go to the content section and select the topic you are interested in, click on the title, and then the video page will open, where you can watch the course.
The film stutters while watching
If the image stutters when watching videos, change the video quality to a lower quality. You will do this by clicking on settings in the bottom bar of the video viewer. Find the cogwheel-shaped button and click on it. Next, click on ‘’quality‘’ and select an option lower than you originally set by clicking on the corresponding dot. If the video still stutters, repeat this step and select an even lower quality option than the previous one. We publish HD videos on the platform so as to provide you with the highest possible quality of the video, The HD option requires a good internet connection, hence with poorer connection conditions the highest quality may not be available.
Forgotten password
In the event that you have forgotten your password, click on the ‘Forgot your password?’ option under the ‘login’ button. Enter the e-mail address you provided when you created your account. A new password will be sent to the indicated e-mail address, with which you can log in to aaa.do.
Change password
Log in to the system. Then click the “My account” button. Go to the “Account details” tab. Here, in the “Change password” section, enter “Current password” and “New password” and enter a series of characters using letters, numbers and special characters. Then repeat the new password in the field below and finally confirm the changes. From that moment on, you can log in to the platform based on the new password.
Login to the system
Enter the aaa.do address and click the “log in” button in the menu. You will be taken to the login page. Enter your email address and the password you received from us in the email. The message with the password was sent to your email right after you purchased access. Select the “remember password” option to make future logins easier and click the “log in” button.
Recruiting employees using the LinkedIn tool

Jakub Kowalski
I’m a people-first recruitment partner with a passion for technology and global talent.