Personal brand

course description

What will you learn in the “Personal brand” course?

  • Understand what a personal brand is – discover its definition, significance, and the difference between personal branding and self-promotion. Learn how to build your image consciously and understand the role of names, pseudonyms, and alter egos.
  • Define your key values – find out what makes you unique and what value you can offer others. Learn how to build a consistent and authentic message.
  • Identify your audience – understand who your clients, collaborators, or followers are. Learn market segmentation techniques and effective ways to reach your target group.
  • Differentiate yourself with a Unique Selling Proposition (USP) – learn how to communicate your strengths effectively and translate them into tangible benefits for your audience.
  • Create a consistent visual identity – discover the importance of colors, fonts, logos, and graphics in branding and how to use them consistently across various platforms.
  • Master the art of storytelling – learn how to engage and inspire your audience through compelling stories and create content that builds trust and recognition.
  • Optimize your social media profiles – get practical tips on building professional accounts on LinkedIn, Instagram, Facebook, and TikTok. Learn how to craft a compelling bio and increase your reach.
  • Develop networking skills in the digital world – explore strategies for building online relationships that help you establish valuable connections and collaborate effectively with others.
  • Measure the success of your brand – understand key metrics such as reach, engagement, and conversions, and learn how to analyze data to refine your strategy continually.
  • Prepare for crises and online hate – find out how to handle challenging situations, maintain authenticity, and build a brand that stands the test of time.

Each lesson lasts about 10 minutes – an intensive dose of knowledge you can apply immediately!

Ready to build a strong and recognizable personal brand? Let’s get started!

Currently available in Polish, English version in preparation.

what you gain?

Throughout this course, you will gain comprehensive knowledge on building and developing your brand. You will learn how to shape your image consciously, communicate your values, and stand out from the competition. You will receive specific tools and practical tips to help you succeed in business, career development, and networking.

additional information

Annual access to materials

24/7 access to the learning platform

International course completion certificate

course plan

lesson 1

Your Brand
What is a personal brand’s definition, what is its role in today’s world, and what are the differences between personal branding and self-promotion? Names, pseudonyms, and alter egos. Discussion on the purpose and benefits of building your brand in the context of career, business, or networking.

Duration: 10 minutes

lesson 2

Key Values of Your Brand
What is a personal brand’s definition, what is its role in today’s world, and what are the differences between personal branding and self-promotion? Discussion on the purpose and benefits of building your brand in the context of career, business, or networking.

Duration: 10 minutes

lesson 3

Your Audience
Who is your audience? Market segmentation in the context of personal branding and identifying key target groups. Target audience, persona, and insight.

Duration: 10 minutes

lesson 4

Unique Selling Proposition (USP)
What makes your brand stand out? The concept of presence and differentiation. Creating a USP (Unique Selling Proposition) and its role in brand communication strategy. How do you translate your strengths into value for your audience?

Duration: 10 minutes

lesson 5

Consistent Visual Identity
Visual elements of a personal brand: photos, colors, fonts, logo, and graphics. How do you create a recognizable visual identity for your brand and apply it consistently across different platforms?

Duration: 10 minutes

lesson 6

Visual Communication of Your Brand
How can you communicate your brand effectively through storytelling? Techniques for storytelling in personal and professional contexts. How do you create content that engages and inspires your audience?

Duration: 10 minutes

lesson 7

Creating and Optimizing Social Media Profiles
How do you present yourself? Practical tips for creating professional profiles on LinkedIn, Instagram, Facebook, and TikTok. Content and bio optimization to increase reach and build a consistent image.

Duration: 10 minutes

lesson 8

Networking and Relationship Building in the Digital World
The concept of a “digital friend” Building relationships. The art of online networking. How can we effectively establish and maintain connections in the digital space? Strategies for building trust and leveraging collaborations to strengthen your brand.

Duration: 10 minutes

lesson 9

Measuring the Success of Your Brand
Recognition and positioning. Metrics and tools for monitoring personal brand effectiveness: reach, engagement, conversions. How do you continuously interpret data to improve your strategy and achieve better results?

Duration: 10 minutes

lesson 10

Crisis Management, Hate, and Brand Consistency
How do you prepare for crises and maintain authenticity? Best practices for managing your reputation in difficult times and building a personal brand that withstands the test of time.

Duration: 10 minutes

trusted us

Decathlon
Catholic University of Lublin
IKEA

charity

We are a team of experts and practitioners and our experience teaches us that it is worth helping.
1/4 of the income from this course supports a charity of your choice – thank you for your help, together we can do more!

LiderzyZmian

We connect people and initiatives for people with disabilities to work together!

13.Klasa

We motivate young people to engage in project-based education outside the school curriculum.

dom seniora i juniora

We take care of older and younger people, creating common spaces for intergenerational integration.

Uniwersytet Dzieci

We create educational programs and lesson plans for children and teachers all over Poland.

Sempre a Frente

We support children and young people in acquiring key social competences by implementing preventive, educational and informational programmes.

Pozytywka

We organize cultural events, festivals and artistic activities for children.

Don't delay and add
right now new skills to your resources

295,00 zł
Net price per access per year
Buy for 295,00 zł net
choose charity
Access per year
The gross price is 295,00 zł
Secure payment with Przelewy24

frequently asked questions

How do I receive the certificate

A certificate of completion is awarded when the course is 100% completed. This means that each module and lesson must be completed and marked as completed.

Log in to your account. Once logged in, select “My Account” from the menu and go to your course. On the course page, go to the content section and select the topic you are interested in, click on the title, and then the video page will open, where you can watch the course.

If the image stutters when watching videos, change the video quality to a lower quality. You will do this by clicking on settings in the bottom bar of the video viewer. Find the cogwheel-shaped button and click on it. Next, click on ‘’quality‘’ and select an option lower than you originally set by clicking on the corresponding dot. If the video still stutters, repeat this step and select an even lower quality option than the previous one. We publish HD videos on the platform so as to provide you with the highest possible quality of the video, The HD option requires a good internet connection, hence with poorer connection conditions the highest quality may not be available.

In the event that you have forgotten your password, click on the ‘Forgot your password?’ option under the ‘login’ button. Enter the e-mail address you provided when you created your account. A new password will be sent to the indicated e-mail address, with which you can log in to aaa.do.

Log in to the system. Then click the “My account” button. Go to the “Account details” tab. Here, in the “Change password” section, enter “Current password” and “New password” and enter a series of characters using letters, numbers and special characters. Then repeat the new password in the field below and finally confirm the changes. From that moment on, you can log in to the platform based on the new password.

Enter the aaa.do address and click the “log in” button in the menu. You will be taken to the login page. Enter your email address and the password you received from us in the email. The message with the password was sent to your email right after you purchased access. Select the “remember password” option to make future logins easier and click the “log in” button.

Personal brand

Buy for 295,00 zł net
choose charity
Access per year
The gross price is 295,00 zł
Secure payment with Przelewy24

Jacek Kotarbiński

I am an expert in marketing, brand building, innovation, and sales management with over 35 years of practical experience.